What is seo

SEO stands for search engine optimisation. Good SEO increases your websites ability to rank higher via search terms. Ultimately, this should result in more conversions for your business.
There are many ways to improve the SEO of your website.

Starting with your website health

At Web Video London we work from the ground up. The first place we would take a look at is your website. Ensuring that it has the correct secure socket location certificates or SSL installed. We also check the speed of your website and the size of the files. If your website is not performing as well as it could be then this will be a reason for your domain authority to be marked down.
Is your website too Old? Does it need updating? If your website is not fully responsive and is not optimised for all mobile devices this will also be a deciding factor as to whether or not your website authority will be lowered or raised.

Keywords

Keywords are only indicative of success. The proof of its organic traffic and subsequent conversions will then translate into a successful keyword. This doesn’t mean discount keyword rankings should be dismissed completely. However, this should be taken with a pinch of salt.
Google and the other search engines are incredibly intelligent and are constantly evolving to favour websites which truly have an authority in the particular product, service or subjects which they are promoting. Your keywords or key phrase should absolutely reflect the content which is on that particular website page.
At web video London, this is what we would aim to do. We will take a look at the current content to make sure that he meets the currently Google guidelines. Which recommend 300 words or more per article. However, this has to be correctly formatted to have the best possible impact with search engines. So, in short, the content is important, the key phrase or keywords are important, the images and the image names are important. Additionally, the format of each article which is written matters. Sentences should be of a certain length, the right amount of punctuation marks, paragraph lengths, subheadings and headings.
Web Video London uses the content management system, WordPress. We also install plug-ins for wordPress which help to easily manage the SEO on each one of your websites pages.

Backlinking and affiliations

Back linking has been going on since people realise that the more people who see your website as a good place to be at and have placed a link on their website. The practice of black-hat linking, grey-hat linking and white-hat linking his changed over the past 10 years. At Web video London we do not engage in any black-hat or grey-hat linking. Grey and black-hat linking is not ethical. This is where a link is place covertly on another website linking back to yours. This will result in your website domain rating being lowered.
Video London only engages with white-hat linking. This also includes affiliations. Affiliations are when a arrangement has been made between two online organisations of which are related, to place a link on one website pointing to the other. This is a wonderful way of increasing your domain authority. If the back linking strategy has been clearly thought out where as links are placed on websites which currently have a high domain authority. Your website domain rating will increase quickly and exponentially.
Our SEO specialist will devise a carefully thought out plan to increase your domain authority by focusing on both back linking and affiliate linking.