Social Media Archives - Website designer £17 Pay monthy websites https://webvideolondon.com/category/social-media/ Website design and hosting Fulham London Fri, 12 Aug 2022 11:45:46 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.2 https://webvideolondon.com/wp-content/uploads/2020/09/cropped-web-video-london-32x32.png Social Media Archives - Website designer £17 Pay monthy websites https://webvideolondon.com/category/social-media/ 32 32 LinkedIn Marketing Benefits https://webvideolondon.com/2022/06/10/linkedin-marketing-benifits/ Fri, 10 Jun 2022 11:21:08 +0000 https://webvideolondon.com/?p=86383 How to use Linkedin to your business benefit   LinkedIn Marketing Tips LinkedIn is not just a social media platform for job applications and networking. Most of the companies use the Linkedln platform for their focused marketing strategies. When you opening your company page on the LinkedIn platform, you can increase brand awareness and reach […]

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How to use Linkedin to your business benefit  

LinkedIn Marketing Tips

LinkedIn is not just a social media platform for job applications and networking. Most of the companies use the Linkedln platform for their focused marketing strategies. When you opening your company page on the LinkedIn platform, you can increase brand awareness and reach your target audience. By reaching out to brands, you can offer special offers and talk about your services. Such steps will raise the awareness of your brand and bring you new customers.

According to 2020 data, the number of registered members in the business world on LinkedIn has exceeded 660 million, and there are more than 30 million active company accounts. In addition, 97% of companies providing services in B2B publish content from Linkedln, and according to Google Analytics data, 45% of companies’ website traffic comes from Linkedln.

  

Creating a LinkedIn page

First, you need to create a company account. This company account will make you look more corporate and be an excellent way to reach your potential customers. The information about us on your company page is essential because the information written here will both create an opportunity to tell your customers about your services, and you can appear in the first place in Google search results.

  

Setting your goals

Do you want to increase brand awareness, or are you sales-oriented? You should set your Linkedln goals by answering questions like these. Setting your goals is essential for content planning, reaching potential customers, and announcing your services to the masses.

 

Getting to know your target audience

You can segment your target audience in areas such as Location, language, position, and industry. Then, you can use the Linkedin analytics tool to analyse what type of content your target audience likes. By examining the statistics in Linkedin analytics, you can quickly analyse your target audience and organise  your content according to this analysis.

  

Sharing content

Using videos and images while describing your services will increase your interaction rate. In addition, to strengthen your brand’s position in the sector, instead of sharing content that includes only your services, you should also share unique day content, congratulations content, what you do with the brands you serve, and how you achieve success. By creating a content sharing calendar, you should share your content consistently because posting regularly every day will significantly affect your engagement rate. If you use PDF and Slideshare, you can increase your sharing quality.

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]]> Create Your Social Media Campaign https://webvideolondon.com/2022/05/10/create-your-social-media-campaign/ Tue, 10 May 2022 11:14:58 +0000 https://webvideolondon.com/?p=86404 How to Create a Social

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How to Create a Social Media Campaign

How to create a social media campaign

You’ll need the advice here to create a successful social media campaign

There are many reasons to prepare a new social media campaign. For example, promoting new products or marketing products for special occasions. You will need a strategy and plan for a successful social media campaign. For this reason, your strategy and plans are very important for you to launch a successful social media campaign and reach your goals.

Do your homework 

First, set the purpose of the campaign. Why am I preparing this campaign? Who is my target audience? What are my expectations from this campaign? Will my brand awareness increase? Am I aiming to increase my sales? What is my engagement rate target after the social media campaign? After answering these and similar questions, you need to specify your goals with numbers and dates. Remember from SMART goals. We can reach our goals faster by not just wanting something, but by specifying them. For example, you should say that you are aiming for 1000 followers. It is very important to create your ideal customer base because if you do not appeal to the right customer base, you will not get the result you want. For this, you need to know the characteristics of your target audience, such as age, hobbies, location, gender, income.

choose the right platform 

The social media channel where you will publish your social media campaign is very important. If you are doing B2B marketing, LinkedIn will be the right platform. The social media channel where you will publish your campaign is different according to your product and service type. It is important to be on the social media platform where your target audience is. It is the only place where you can deliver your products and services to your customers. For this reason, being on the right social media channel is an important factor in reaching your customers. When editing your campaign, you need to create content specific to the social media channel you are in. The reason for this is that the target audience on the platforms is different. For example, a post you prepared for LinkedIn may not receive the interaction rate you want on Twitter. At this point, the language we will use, the way you speak, the quality of the content and its compatibility with the target audience are important.

Content calendar is crucial 

By creating a content calendar, for example, you can prepare and track the content that will be included in your campaign for a week. You can evaluate which of your content gets more interaction as visual and text and make changes.

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]]> How to Use a Business Pinterest Account For Marketing https://webvideolondon.com/2022/02/10/how-to-use-a-business-pinterest-account-for-marketing/ Thu, 10 Feb 2022 11:49:39 +0000 https://webvideolondon.com/?p=86384 Using a Pinterest account for

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Using a Pinterest account for business

Pinterest is the most significant social network globally.

It’s time to step up your ultimate guide to using Pinterest for your business and brand. Pinterest is the best social media channel to find inspiration, find recipes, and discover new ideas for their interests. Also, share and create pins, boards and shops. Business Pinterest account is free and has some features such as analytics.

How to set up a Business Pinterest account?

Go to pinterest.com and click Sign up. And then when you fill in your details such as your age, personal email etc. You can add your business name, location, cellphone number etc. You write about your business the description that best known what your company does and writes very shortly and then you will add your website link.  According to Pinterest Business, you can reach and grow a new audience also can help your drive traffic to the business’s website. In other words, using Pinterest for your brand can help your reach lots of people.

Pinterest is a visual platform that you have to operate effectively for business and brand. When you create high-quality visual content, you can reach high engagement for your business. Excellent and long descriptions can help your SEO strategy and add quality video or images. 

PINS FOR SEO

Make sure to optimize your business’s Pins for SEO, and your Pins include keywords and hashtags related to your Pins descriptions. If you want to reach your audience quickly, you have to discover Pinterest ads. Like other social media channels, Pinterest allows you to get your audience. You set up ads and arrange your target keywords, interests, location and other metrics. This is an effective way to get your audience, so people will visit your website, engage your Pins and gain followers.

HOW TO PROMOTE

When you promote your Pinterest profile, your followers know you’re active on Pinterest. How can you do that? Share your Pinterest profile link on your company website. Include the link in your email marketing template and also promote your Pinterest account on your business’s other social media accounts.

PINTREST IS DIFFERENT

Pinterest is a different social media channel, unlike other social media channels. When we look at the other social media channel, people share their photos videos, and people come here to find content. This is a crucial opportunity for businesses and brands because most people come here to find quality content. There are many successful marketing strategies on Pinterest, but one of the most crucial steps is to set up a business account, not a personal account. If you have a personal account, you must convert it into a business profile. 

REACH YOUR POTENTIAL CUSTOMERS 

Using a business account on Pinterest, you can increase sales and brand awareness. Pinterest accounts for businesses and brands are so important that we have to learn between a personal account and a business account. If you have used a personal account, you can not access native analytics. Pinterest’s analytics are helpful but not advanced as other platforms. The benefits of using Pinterest for business are creating pins and then reaching your potential customer. When you use Pinterest to promote your business and brand, it’s essential to a business account, SEO based content, quality images and videos, and regularly shared Pins. 

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