Here Are Some Guidelines to Help You Pick the Perfect Website Image

Never underestimate the power of images for your website!

Although this statement is not strictly true, it does highlight the importance of having high-quality images on your website.
How do you know you’re taking your website’s visuals in the appropriate path for your business when there are so many options?

Guidelines for picking the perfect website image

Since pictures and photos have long played an important role in conveying ideas visually, it’s crucial that the ones you use on your website are optimised for viewing on a wide range of devices.
Indeed, 51% of B2B (Business to business) marketers say that making visual assets is a top priority for their content strategy.

You should not underestimate your listeners’ intelligence.
They are able to tell when you are making use of a generic stock photo, especially if it is unrelated and of poor quality.
Selecting an inappropriate image might have far-reaching consequences for your website.
It can have an effect on both the user interface and user experience, so be careful.

Not sure which images to use, how to optimise them for search engines, or what format to save them in?
Don’t stop reading now.

1 always use high-quality images

You should only use high-quality photos.
Best results are achieved with high-resolution, large-pixel images.
Consider the display sizes of various devices that visitors might use to access your website.

2. Make the images are appropriate for your brand

Whatever you’re offering or hoping to accomplish with your website, the photos you use should reflect both your brand and your intentions.

If your company is, say, Chanel and you sell nothing on your website, the pictures of your wares ought to be both eye-catching and attractive.

3. Influence uses to click on the image. (Call to action)

Need a customer to take a certain action?
Use a picture as both a call to action and a visual aid.
Many popular food brands have achieved this level of success.
For instance, the ever-evolving menu at Starbucks makes it simple to choose the right espresso beverage the next time you need a pick-me-up.

Simply perusing these alternatives has my mouth watering.
I’d like to order both, if possible.

4. Let the picture speak for itself

Get the attention of your website visitors by using an eye-catching image.
Use an appropriate image to convey your message instead of cramming your page with text.
Not all of your consumers will take the time to read the text, even if it is interesting.

Without immediately delving into detail about the ingredients and the brand story, allbirds’ webpage conveys the notion that their products are natural.

5. Feature actual individuals

If you want to increase your website’s conversion rate, an excellent strategy is to use an image with people in it.
In this case, it’s best to use actual people rather than stock photographs.
If you use a stock photo, the image you chose may already be featured on hundreds of other websites.

6.  Search Engine Optimization

It’s important to spend the time optimising every image you post to your website, whether it’s a blog, an online store, or a simple informational page.

In the first place, as we’ve already covered, the pictures should appear decent.
The next step is to give the image file a name that will help search engines locate and index it.

You should not do this with any of the photographs on your website.

Be consistent, and don’t use spaces or punctuation in names.
Similarly, hyphens should be used in the name rather than an underscore.

The alt text should be included after the image file name has been properly structured for SEO purposes.

The alt text of an image is a brief explanation of what the picture is of, usually no more than 100 characters long.
Although site visitors won’t be able to see this text, it does help search engines understand what the image is about.
Users of speech-enabled browsers will also benefit from this text’s inclusion on your site.

Alternate text could read: Nighttime view of the Statue of Liberty if you used the image above as an example.

7. Select the appropriate image format

Need help deciding which image format to use?
Let’s dissect them and see what we find.

Photographs are best saved as JPGs because of the file format’s ability to store a lot of colour information with a minimal amount of data.
Because of this, you can utilise this image without worrying about the file size, which will speed up the loading process.

Images with big or flat regions of colour work best in PNG format, which is why you should use it for graphics.
Most logos, infographics, and visuals with plenty of text fall into this category.
A logo should ideally have a translucent backdrop, which is why PNGs are a great choice.
If you want more accurate colours and higher image quality, save your PNG in the “24-bit” format.

Get your website looking like a million bucks.

Including an appropriate image on your website is the final, delicious touch.
It’s the finishing touch that unifies the design and, with any luck, attracts repeat visitors by making the site more pleasant to look at.

Want to add more character to your digital presence?
Read on for advice on incorporating video into your website and selecting the right typeface.

12 important sections for your websites homepage

The homepage of your website acts as the “front door” to your business online and is responsible for the vast majority of your site’s visitors.
Despite its widespread use, many companies still have trouble making the most of it.

So, your homepage has to serve many purposes. Designing it to accommodate users from a variety of backgrounds is preferable than treating it as an one purpose landing page.

And to accomplish it well, it must be constructed thoughtfully. That is to say, you’ll need to include features that draw attention, inform site users, and encourage action.

Examine these components that should be included on every site if you want to boost its effectiveness.

You may choose from a wide variety of premade themes for your website in web video London’s portfolio

There are 12 essential features that the home page of any website must have

1. headline 

Considerations for a Compelling Web Page Title and Headline

Customers should be able to get an idea of what a company is selling within three seconds of landing on its website.

To put it simply, your headline is needed.
Even though it’s short, these words are crucial to the success of your website.

Your website might be seen by a wide variety of individuals, and it will be challenging to come up with a few universally appealing phrases that would appeal to all of them.
Instead, you should tailor your headline to appeal to the one-third of customers most likely to be satisfied with your offering.

The title should be basic and straightforward. The tagline “Everything you need for work, all in one location”
There should be  no need to decipher language to understand what your message is trying to achieve; its simplicity belies its strength.

2. Subheading

The subheadline should provide a quick overview of what you provide to complement the title.
To achieve this, focus on a specific problem that your product or service addresses for the masses.

It’s like having a personal trainer, training programme, and full-fledged gym right in your own house, without having to sacrifice valuable floor space.

Make advantage of bigger fonts to improve the mobile experience for your readers when writing headlines. Customers using mobile devices may need to use features like pinch and zoom if the text size is too small.

What should you do, according to our recommendation? Make use of the editor’s header features.

Only one H1 heading per page is permitted; they are best used for page titles.
All subheadings, from H2 to H6, should be written in the correct hierarchical sequence.
You’re free to use many of these headers; just make sure they’re sequential.
You shouldn’t, for instance, go straight from an H1 to an H3; instead, you should choose an H2.

3. Primary call to actions

Your homepage should encourage users to explore your site further and continue their journey down the sales funnel.
Put two or three prominent calls to action above the fold to guide visitors through the various phases of the purchasing process.

These calls to action (CTAs) should be eye-catching, preferably in a colour that contrasts with the colour scheme of your site while yet fitting in with the overall design.
The material should be short (no more than five words) and to the point so that readers will want to take the next step and click on your link.
Typical calls to action include “Sign up,” “Make an appointment,” and “Try it for free.”

Two call-to-actions (CTAs) appear above the fold on the Afterschool HQ homepage, both of which are directed towards programme directors who want to use the website to advertise their after-school offerings to parents.
Visitors are encouraged to take the first step toward becoming an Afterschool HQ provider by reading the notice placed underneath the lengthier call to action (“Create Your Free Profile”).

4. An accompanying image.

The majority of individuals learn best via visuals.
Make sure the picture (or perhaps a short video) you select illustrates your offering clearly.
Incorporate visuals that convey mood, stimulate action, and provide context to what you’re writing.

Use high-quality photos with a small file size to optimise for mobile users.
(HubSpot users may rest easy; any photos they add to the service will be automatically compressed.

TinyPNG and similar programmes will suffice if necessary.)
You may improve your search engine optimization and make your site more accessible to users of screen readers by including alt text in all of your photographs.

Have a basic headline, subheadline, and a principal CTA

5 benefits of your product or service

Not only should you explain your work, but also why it’s significant.
Consumers are interested in the advantages of doing business with you since it is what will keep them around.

Keep the writing breezy and simple, and address the reader in terms they can relate to.
In a compelling, aesthetically appealing, and straightforward manner, Evernote lists advantages on its homepage:

Advantages of Evernote’s Front Page

6. roof of your success

The confidence of others is a strong sign of reliability.
It’s OK to say that your product or service is the finest in the world; they simply may not believe you until they hear it from many credible sources.
The concept of social evidence serves this purpose well.

Add a handful of your favourite (short) quotations to the homepage and link to relevant case studies.

These endorsements have greater weight when accompanied by a real name and picture.

Reviews and testimonials should also appear towards the top of the page to add to the support of your product or services from your clients.

7 homepage navigation

A user’s decision to stay on your site or leave is highly dependent on the layout and information provided by your homepage’s menu.
Giving visitors a simple way to go to the information they need from the homepage may help reduce the percentage of visitors who leave without exploring further.
Place the menu bar prominently towards the top of the page, and categorise the links accordingly.

You should do user testing to ensure that your website’s navigation is straightforward and easy to understand for your target audience.
If possible, a search bar should be included.

8 Content Offer

Promote an outstanding whitepaper, ebook, or guide on your homepage to attract more potential customers and increase your lead generation.
Some potential customers may want to learn more about a subject by downloading content related to that topic rather than making a purchase right away.
Here are a variety of content kinds to choose from if you’re stuck for ideas.

9. Secondary call to action

Make sure you include supplementary CTAs on your site for visitors who aren’t interested in your core purpose.
Take these as the backup plan:
They provide an alternative route for site users who may not be ready to make the kind of commitment you are asking.

The most important calls to action (CTAs) should be shown above the fold, while secondary CTAs should be displayed below the fold to provide visitors more options as they scroll.
For instance, your CTAs (calls to action) should be clearly identified and provide more possibilities for those who have scrolled down the page.
For example, include a special discount button maybe offering a two for one service or a discount of products. Also a “shop now” button invites readers to peruse the online store.

Subsequent Calls to Action (CTAs) on Spanx’s Homepage

10 special features

Highlight some of your best qualities in addition to the advantages you provide.
People will be able to better appreciate the value of your offerings after reading this.
Again, remember to keep the writing breezy and simple.
For instance, Dropbox for Business flaunts a features matrix in plain sight, below the fold, on their main page.

11) resources and information

Another reminder: most site visitors are not ready to purchase just now.
Provide a link to a resource centre where interested parties may peruse further material.
This works double duty by keeping people on your site longer and establishing you as an authority in your field.

12 an indication of your success

Awards and recognition, in addition to positive customer anecdotes, may help propel an organisation toward a memorable first impression.
A well regarded eatery, perhaps?
Have you been named one of the year’s top apps?
Share your success stories with people who land on your site.
Like social proof, it will provide credibility to your firm among people who are unfamiliar with it.

The names of notable companies, such as Gartner and Dropbox, that have acknowledged Calendly may be seen on the company’s webpage.

The Main Page of Calendly

The perfect homepage

Each customer’s initial impression of your company will be formed after seeing your homepage.
People will check out your site to learn more about your company, the products or services you provide, and how they may benefit from them before deciding whether or not to become a client.

Create an outstanding first impression with a homepage that includes the aforementioned features.
Check out some eye-popping homepage examples by downloading this free lookbook.

This article was revised for newness, correctness, and completeness after its first publication in August 2012.

Mobile website development means what exactly? Basically, There Are 7 Rules

There has been a dramatic shift in how people search the web since more and more individuals are doing it from their mobile devices. Since there are over 3.8 billion smartphone users globally, it is crucial that your site is mobile-friendly. But the challenge is figuring out how to optimise effectively.

This blog is for you if you wish to provide top-notch mobile design to your site users. Find out more about the idea of mobile web design tools, and then utilise our compiled set of resources and guidelines to create a user-friendly mobile version of your website.

What is mobile website design and development?

To create a website that works well on mobile devices is the goal of mobile web design. Among the steps in this procedure are the following:

• Creating for mobile first. Websites were formerly built with desktop users in mind, but as mobile surfing has become more popular, designers now prioritise making sites accessible on mobile devices. This implies that the team prioritises mobile first, tailoring content to the smallest screen feasible, before moving on to other platforms and greater display sizes.

• Flexible layout. A layout that responds to the size of the user’s device is called a responsive layout. In general, the more real estate a user is afforded, the greater the quantity of material they will take in at any one time.

• Search engine friendly design features help search engines index and rank content. If people can’t locate your website in search results, it doesn’t matter how engaging the content or features are. Your website’s mobile friendliness may be verified using Google’s Mobile-Friendly Test

A guide on making a mobile-friendly website.

Researching potential customers and the market is the first step in developing a mobile website. The product group studies the market to determine what problems need to be fixed.

Prototyping is the first step in developing a mobile user interface, and it usually include making both low-fidelity and high-fidelity mockups. The product team starts by creating a low-fidelity prototype that just displays how content will be laid up on individual pages.

Next, they add real material and images to the low-fidelity prototypes in order to evaluate the design with actual users. Once a team has a verified high-fidelity prototype, they may use web frameworks like Bootstrap, Angular, or React or site builders like Elementor for WordPress to create the final product.

What are the 7 essential elements of a successful mobile site?

Products, including websites, are designed around the user experience they provide. Here are the seven most important guidelines to follow when making a great mobile design:

1. establish a reliable data hierarchy.

People that often utilise mobile devices tend to be extremely goal focused. People that go online have high standards for how soon they can get what they’re looking for. Most internet users skim rather than read online pages word for word. This is why it’s crucial for mobile website design to have strong scannability. Your site’s navigation should help users easily locate the content they need.

To help you create a successful website, consider the following:

• Don’t put up with data that you don’t want to see. Don’t overwhelm consumers with details they don’t need.

• Maintain a prominent placement for both vital information and significant call-to-action buttons. Your homepage should immediately provide visitors with the information they need.

• Maintain a clean visual divide between the menu and the content. The design of a website’s menu system is crucial to its usability. Make use of white space to divide your content and menus.

2 Make your page design as easy as possible

Because users’ focus is so valuable, it must be distributed sensibly. Designing mobile layouts with simplicity in mind is essential since it is easier to read and navigate a clean and uncluttered interface on a mobile device’s smaller display. Getting there may be broken down into the following steps:

• One-column layouts should be used consistently. As a rule of thumb, a multicolumn web design grid is used to organise content when designing websites with a desktop computer in mind. On mobile devices, however, a single-column design is preferable since additional columns may increase visual clutter and make it difficult for users to absorb content.

• Stop using the horizontal scroll bar. Not only does horizontal scrolling result in a bad user experience (UX) (as it is counterintuitive to scroll in that direction), but it also fails Google’s Mobile-Friendly Test.

• Remove unnecessary elements from the design. Users on mobile devices shouldn’t have to sift through too much data at once, since this may be frustrating. In order to provide your consumers with a streamlined and concentrated mobile experience, it’s recommended that you adopt a minimalist design aesthetic, making use of short language and removing simply ornamental features. Keep in mind that everything you put on your site, from words to pictures, should be adding something of value to the experience for the reader. If you need help with the design of your next website, look no further than our assortment of UI kits.

3. utilise big touch targets and legible writing.

Because so much information is conveyed by text, or copy, readability, or the ease with which a text may be understood by a reader, is a crucial feature of web page design. The following characteristics should be kept in mind while designing for readability:

• Typeface. Choose a font that will scale well and look excellent on devices of all sizes. It’s possible to use either Helvetica or Roboto, both of which are excellent choices.

• Scale of the font. The recommended minimum text size for mobile devices is 16 pixels.
  Differentiation of hues.

• Make an effort to reach level AA of the Web Content Accessibility Guidelines 2.0.

Touch targets being too small is another issue for smartphone users. Users tap things on mobile devices’ screens with their fingertips, however the increased likelihood of accidentally touching other parts of the screen is exacerbated by smaller touch targets. Users will have an easier time navigating your website if you employ big, easy-to-press buttons. On touchscreen devices, 7-10 mm is the sweet spot for object size.

4. reduce the amount of work required of the user to enter data.

It’s important to build efficient forms so that your visitors don’t have to spend too much time submitting data, even if doing so is not the most interesting element of the online experience. A few things to keep in mind while making forms:

• Obtain the least amount of data necessary. The time and energy of form fillers may be reduced if only necessary fields are required.
• Allow for shipping and billing addresses to be pre-filled automatically. The user’s geolocation data may be used to populate their address fields automatically.
• Validate user input dynamically via inline validation. Users will realise they made a mistake in entering data before they even hit the “Submit” button.

5. Layout with a focus on quick page loads

In the field of interface design, speed is a factor that users value highly. Users are more likely to leave a site if it takes too long to load its content. Therefore, it is advised to monitor performance and get rid of anything that slows down load time. Image size, video length, and the presence of complex animations may all contribute to how long it takes a website to load.

Read the Front-End Performance Checklist 2021 for helpful advice on how to speed up your website.

6. Parity in appearance and functionality across mobile and desktop

App and web-based versions of the same digital good are becoming the norm. If your product can be used on both platforms, then the app and website for mobile users must have the same feel and functionality. It’s preferable if your mobile app and mobile website seem like one and the same to your users, who can then effortlessly move between the two.

7 Let them complete their adventure on a different device

Customers often begin an action on a mobile device, then go to a desktop to complete it. Buying something from an online retailer is one such instance. Visitors prefer mobile for surfing, but prefer desktop for completing forms. Include “Share” buttons for people to easily forward links to themselves through email.

Consult your target audience at every stage of the design process.

Using the aforementioned guidelines, you may make a fantastic mobile site design, but it is essential to test your work with actual consumers. When applied to the actual world, even the most meticulously studied design inevitably has problems. By catching problems early on via testing, you can improve the user experience you provide.

5 Essential Elements for Every Website

Websites are crucial for modern businesses since they serve as a means of promotion, interaction, and reach. Whether you’re a startup or a multinational corporation, your website may serve as a crucial first impression. You may get the help you need in many areas of company by giving your online presence a clean, modern style.

A website may help you expand your reach even if it isn’t your primary hub. That being said, I’ve compiled a list of five necessities for every website.

1. A succinct statement of your identity

Clients and customers should be able to immediately recognise your firm as soon as they land on your website. For everyone’s sake, clarity may be achieved by just providing your name and a brief summary of your items on the homepage. Within the first two to three seconds of seeing your site, you should have the viewer’s full attention.

The top of your website is a great area to incorporate your mission statement or elevator pitch, as shown in the example given above from Instruction Partner’s curriculum support guide. To attract more customers, write a headline that highlights the most valuable service or product your business provides, and then expand on that idea in a supporting paragraph.

2. The Inquiry Form

You should never make it hard for a client to contact you. Make sure your contact information is prominently displayed so that site visitors don’t go in search of a competitor’s.

Many web designers recommend putting it in the page’s upper left or right corner. One of the best practises is to put your contact information on every page of the site. You should offer numerous contact options!

You may add a Google Maps link to your email, phone number, company hours, and/or physical location.

3. broken down into manageable amounts of information

Providing information in a straightforward and easy-to-understand manner aids comprehension for everyone. The initial impression of your site is its homepage. Make sure you don’t cram too much material in there. By dividing longer sections of text into smaller ones, using bullet points, or emphasising key terms, you may direct readers’ attention precisely where you want it.

You should also make it crystal apparent to visitors what you want them to do once they arrive on your site, whether that’s subscribing to your email list or making a purchase.

4. A mobile site that’s simple to navigate

Nowadays, a lot of people only access websites through their mobile phones or tablets.

Over 51% of all internet traffic now originates from mobile devices.
In the United States, 60% of all organic search engine hits originate from mobile devices.

As of now, mobile devices account for 53% of all online retail traffic.
Checking a link or doing a search on your phone is more convenient than bringing out your laptop while you’re in the middle of a hectic day. As a result, it is crucial that your business ensures a smooth and functional mobile site experience.

This is a common omission, but keep in mind that your clients may have a variety of preferred methods of obtaining the information they need.

5. Customer feedback

One of the most effective forms of advertising is humanising your business and its clients. Additionally, it provides the trustworthiness many visitors are seeking in a website.

There are several formats for a testimonials page, each of which is well suited to showcasing the words and experiences of happy clients.

All the wonderful things you have done for other people may be shown via video presentations, case studies, or even graphics!

This list is only the beginning of all the components that make up a good company website. With these five tips in mind, you can build a trustworthy, original, and useful website that will attract and retain clients.

How to choose the perfect name for your website.

How should a domain name be selected? To what extent does it matter?

If your website is worthwhile, surely many people will visit it.

Nah…

Your domain name is the address of your website. Pick a domain name that accurately reflects your business.

To what end do we register domain names?

That all-important “first impression” People will initially look at your URL. One’s first impression of a website may be greatly influenced by the domain name, and conversely, a horrible domain name might turn visitors away.

Concerning search engine optimization. Even though EMDs aren’t necessary any more, having relevant keywords in your domain name might help your rankings.

EMD Meaning: An EMD is a name that precisely matches a search query that will likely drive traffic to your website. For instance, if you call your website BuyCheapJeansOnline.com.

The essence of your company or product. Consider your domain name a promotional chance. Some research suggests that domain names may increase consumer recognition of a brand.
There are many more, but these are just a handful of the many reasons why your domain name is so important.

How do I choose the most suitable domain name? Just that will be discussed today.

1. Make use of suffixes for names (.com, .org, .net)

DomainNameStat.com reports that “.com” is still the most popular TLD.

According to Domain Name Stat, 37 percent of domains choose for the “.com” extension.

Why? For ease of recall, “.com” is the best option.

Having a “.com” extension for your website is preferable than having a “.net” or “.org” extension. Trying it out won’t cost you anything.

Choose a .com. If that’s already taken, try.net or.org. If you try to use one of these and find it has already been registered, you may want to try something else. Stay away from “.club,” “.space,” “.pizza,” etc. Second, a comparison of name-brand and store-brand alternatives

2, It’s better to be original than generic any day.

It is via domain names that customers will be able to find, remember, and talk about your business online. The bedrock of your brand.

There are several distinctions between brandable and generic domain names.

In contrast to generic domain names, which are filled with keywords and are easily forgotten, brandable domain names are memorable and help set you apart from the competition.

Health Insurance Network, New Health Insurance, and Health Insurance Sort. You’re right, most likely.

Generic. Meaningless. There are no kudos for “Insurance.com,” however having a variety of insurance options is good for competition and keeping things interesting.

The websites UnitedHealthCareOnline.com and Anthem.com are particularly notable. These domains have earned the confidence of their users.

Tips for identifying a suitable domain name for your company:

• Create new words. You’re free to coin your own terms. It was completed by Google, Yahoo, and Bing.
• Use existing words. Synonym Finder to help choose words that fit with the company’s image.
• Use  name generators. There are tools available to assist you create a memorable domain name from a set of keywords. (Later, we will provide a list of our preferred domain name makers.)

3. Shorter is better

A domain name that is as short as possible is ideal.

According to DomainRegistration.com, the most common length for a domain name is 12 characters.

Online presence is directly proportional to fame.

This research shows that shorter domain names are preferable.

Sixteen or fewer characters are optimal. Many thousands of dollars were paid long ago for shorter domain names. It’s better to be long-remembered than short and forgettable.

The domain name “webvideolondon.com” is 14 characters long.

4 is it easy to type?

Think about some of the most visited sites on the Internet. Consider:

Social media sites, search engines, news networks, etc.

They’re all quite easy to type.

It’s important that your website’s address be simple to enter. This spelling is extremely tough if you have to keep checking your work.

It is important to ensure that your domain is spelled correctly so that visitors do not end up at a competitor’s site.

Check this out to see if…

A minimum of 10 people should be able to correctly spell your domain name. Simplify if plenty of people are stumped by the spelling.

5. It’s Easily Pronounced

Your website’s address need to be memorable and simple to pronounce.

This facilitates both the promotion of your domain name by your visitors and its visibility in search engines.

Like “spelling,” this may be put to a test.

Have ten people try to say your  name for you. You should probably shorten it if it’s difficult to say.

You want people to be able to effortlessly tell their friends about your domain name. First, it has to be easy to spell and second, it needs to be easy to say.

6. Try to stay away from dashes and numerals.

Website addresses must be easily remembered and typed. Complexity is added by numerical and hyphenated elements.

Try to picture Facebook with a hyphen in it…

Has Facebook caught your eye? There is a hyphen between “Face” and “Book.”

Facebook’s rapid expansion may not have been possible.

Summary? Adding numbers or hyphens to a domain name takes away from its readability and effectiveness.

Make sure you watch your step!

7: Give “niche” keywords some thought for your website

This site is dedicated to all things related to creating a website and videos for the web. This is why we started using the term “web.” Due of the availability issues with “website” (or “website.org,” “website.net,” etc.), we opted for “Webvideolondon.”

SEO could be improved by using keywords, but tread carefully. Overusing keywords might make your domain seem and appear unoriginal (like we talked about before).

Use your keywords as the first letter of your domain name. They will have the most impact on your search engine rankings there.

Keywordtool.io and the Google Keyword Planner are great resources for this.

8. Putting the future ahead of the present is priority 

Is it time to tie the knot with your web address? For a long time to come, this will be synonymous with your company and its reputation.

Changing a website’s domain may be expensive in terms of both branding and search engine optimization. The process is tedious.

Select a domain name that you can see yourself using for years to come.

Use “OptimizedSEO.com” if your company enhances the search engine rankings of websites.

You should reconsider your domain name if you want to expand into email marketing, pay-per-click advertising, etc.

If you’re serious about developing your skills, you shouldn’t confine yourself to a single area.

Choose your domain name with the future in mind.

9. Check that it hasn’t already been used as a trademark

Check trademarks already registered and social networking sites before settling on a domain name.

When building a brand, consistency is key, thus using the same name for your website and social media accounts is essential. This makes it easier for people to find you while searching the web for either you or what you sell.

Avoid using brand names.

When registering a domain name, how can you ensure that it doesn’t already belong to someone else or include their trademark?

With Knowem, it’s a breeze. Find out whether your potential domain name is available on more than 25 different social networks and if it has been trademarked.

If you come up empty, just change it up and create new profiles.

10. Make Use of Domain Name Makers

Some possible domain names are now at your disposal. It’s possible that some of those words are already in use, trademarked, or just don’t “fit.”

Domain Name generators for domains might be useful. There is the possibility that these generators may give rise to whole new domains.

In order to come up with a good name for your website, try one of these:

1. Wordoid Entering a word into this tool will produce ideas that include that word, or that start and end with it.
2. Lean Domain Search  The availability of domains is determined by a comparison of your phrase to those already in use by the programme.
3. DomainHole produces new names, looks for keyword matches, and discovers expired domains.

Choose the right domain name for your website

How can I get a domain name?

Web video London can help with this if you would like us to help you out to register the  name fill out the form below and we can give you some great advice.

The 12 Essentials to create a great website Website

In today’s highly competitive internet market, having a website alone is not enough. Follow these 12 guidelines to make your website easy to navigate for prospective customers.

Website design best practises include making the site accessible on mobile devices, keeping the navigation straightforward, and leaving enough of white space.

• Pay close attention to information that is requested by customers and review it often to ensure accuracy and fluency. 

• Using a custom domain and solid SEO practises, you may make it simpler for prospective customers to find your website (SEO). 

• This piece was written for business owners who want to better educate and sell to clients through their websites. 

Nowadays, even traditional stores that don’t provide online purchases need an online presence. It’s not hard to create a great website using any of the readily available website-building tools. You should remember these principles of design in any programming language.

1. First, ensure your website is mobile-friendly. 

Mobile-friendliness is crucial to the success of a website. More than a third of all online purchases in the UK are made on a mobile device, and the average person spends more than five hours a day on their phones. Your company’s mobile site, obviously, has to be optimised for user satisfaction.

A loss of potential customers might occur if they visit your site from a mobile device and immediately give up if it is not mobile-friendly. Another problem that arises when the mobile user experience of your website is subpar is that it will be harder to find in a Google search.

2. Make it easy to locate.

Your company’s domain name should either be identical to or descriptive of your company’s name. There might be a plethora of domains all leading to the same place. Methods like keyword research, content marketing, and paid advertising campaigns are all part of this strategy.

Hire experts in web design, branding, search engine optimization, and content marketing to guide you while you build your site and landing pages.

3. Make sure your contact information is prominent.

Make sure your company’s contact information, including that of any salespeople, is easy to find, if customer service is crucial to the success of your business.

The need of making contact details easily available, meaning that they should ideally be in the site’s header. “Visitors shouldn’t have to dig around for a phone number or address if they wish to get in touch with the firm.”

Provide links to your social media accounts in the header or bottom of your website if you use them to engage with customers.

4. simplify the process for the user.

Weebly’s co-founder and CPO, Dan Veltri, suggests limiting your primary menu to no more than five clearly labelled tabs, with sub-menus for relevant content arranged underneath. You should make it easy for users to return to the site from whatever page they landed on. Almost seldom will a viewer of your website land on the homepage after doing a Google search.

How did you find out about that?

Your navigation menu should be located at the top of the page, where most users anticipate to see it, since most people scan websites from top to bottom, left to right. Use submenus under major headings to organise content and make it easy to navigate.

5: Don’t cram too much information into each page.

Readers need the ability to put data into perspective. Excessive data on a webpage makes it difficult to retain any new information. Create a neat page with a good balance between text and images.

Eliminating social widgets like a Twitter feed off your site is one way to simplify things. Ask yourself if you’re offering stuff that your reader cares about. Get rid of the widget content if it’s not contributing to the page’s purpose.

6. verify its correctness.

It goes without saying that faults in the form of an incorrect number, out-of-date product information, or even simple grammatical errors can discourage potential buyers. It’s important to examine your work not just before releasing a page, but also on a frequent basis, and especially after making any modifications to other sections of the site.

When making major changes to your company’s website, it’s important to simultaneously update your social media profiles, Google My Business, Yelp, and any other online directories where your firm may be included.

7. Admit that time is of the essence in some situations.

Digital marketing company Akamai found that 88.5% of visitors would leave a slow-loading website. Furthermore, about 70% of online buyers are impacted by the time it takes for a website to load.

Your website’s functionality may be improved by keeping software up-to-date, optimising video and image files for quicker downloads, and using a web host with sufficient bandwidth.

8 .Make sure you include a call to action.

When you’re considering to Create a great website, the content of every page on your website should encourage the visitor to take some kind of action. You need to encourage them to take some kind of decisive action. The goal of these landing pages is to get visitors to take some kind of action that helps your business succeed. This might be anything from phoning you to making a purchase to signing up for a service to downloading a whitepaper. Provide a straightforward call to action in the form of a button, a link, or specific language. Ideally, the CTA would appear before the reader is required to scroll.

9. Go for the simplest conceivable design.

Keep the website’s fonts, colours, and GIFs to a minimum, since they may serve just as visual noise to the user. Reading the information is simplified by the use of short paragraphs and bullet points. Paragraphs should be no more than six lines long.

For mobile responsiveness in particular, which plays a major role in Google’s algorithm for page rankings, this is especially true. A website’s ranking in search engine results increases as its rating rises (SERP). If your competitor’s website is optimised for mobile use and yours isn’t, they may rank higher in users’ search results.

10. Focus on the individual.

E-commerce businesses need to invest as much time and effort cultivating positive brand associations online as brick-and-mortar businesses do in their storefronts.

Since that is the case, your Describing Us page shouldn’t just be a wall of text about your company. Use a good photo of yourself or your employees to make the experience more personable for customers.

11. Always keep the reader in mind while writing content for your website.

People will notice if you Create a great website! Visitors to your website are looking for information that will help them make a buying decision. Sometimes they’re looking for how-to advice, and other times they’re just curious in what you’re selling, so they check out your blog. Whatever the situation may be, your content must be informative and engaging for your target audience if you want to win their business.

When writing website content, put yourself in the shoes of your target audience. As a possible buyer, what details would be most helpful to you? Tell me about your present level of expertise and the areas in which you’d want further information. Focusing on the reader’s perspective will help you keep them on your site for longer, which in turn increases your chances of making a lasting connection with them and ultimately making a sale.

No, you’re not a writer. Don’t worry; simply retain the services of a competent copywriter.

12. It is important to use effective SEO strategies.

It doesn’t matter if your website is the best in its field if no one can find it. Instead of spending money on ads to attract customers, focus on increasing your site’s organic search traffic instead.

People rely on search engines like Google to help them navigate the vast amounts of data available on the Internet. People go on to the second page of results because they can’t find what they need on the first, so make sure your business is on the first. Search engines like Google use secret algorithms to determine the relative importance of individual words and phrases inside a query.

Search engines utilise three processes—crawling, indexing, and ranking—to determine the relevance of your content. By definition, crawling means that they found your site by following links from other pages on the Internet. That’s why it’s important to have your site linked to from as many other sites as possible.

Your site’s content, such as keywords, freshness, relevance, links, and multimedia, is evaluated once it has been discovered by crawling bots and indexed. Keep your site updated with new content that is tightly connected to the keywords you’re targeting.

In conclusion, search engines use a ranking system to determine which results are the most relevant and useful for a user’s query. Rankings are based on relevance and authority. Provide a wealth of supporting information, such as many articles covering different facets of the same topic. One’s site’s credibility increases in proportion to its size, its popularity, and the quality and quantity of other sites that connect to it. SEO software is useful for optimising sites, even for little businesses.

How to Use Color Psychology to Improve Your Website Design

Even if you haven’t studied colour psychology, you’re undoubtedly aware that various hues elicit distinct feelings and meanings.

Your preferred colours are often underlying variables in how you arrange your home, the clothing you wear, the automobile you drive, and even the foods you want.

Color is also important in branding, marketing, and web design.
In fact, colour may account for up to 85% of a person’s decision to purchase from a brand.
Color has the power to develop or destroy brand trust, improve or decrease consumer loyalty, and form 90% of a customer’s view of a company in only 90 seconds.

So, whether you start out to commission your first website or a revamp of an old one, it should come as no surprise that your web designer would immediately inquire about your website colour preferences.

Before you respond with your own preferences, go through our guidelines for making wise web design selections based on colour psychology.

Step 1: Think about the significance of each hue.

To some level, you may already be aware of the connotations connected with certain colours.
When you need to relax, you may be attracted to the colour blue, but the colour orange may not appear suited for official business papers.

The psychology of colour

The psychology of colour

Some of these traits may explain why some colours are more popular in certain sectors.
Blue, for example, is a popular hue for banks, whilst crimson is highly suggested for dating service businesses.
Meanwhile, a consumer who visits a bright yellow website to read articles about relaxation and deep breathing may get the impression that something isn’t quite right – even if they don’t know why.

Consider the following typical meanings connected with certain hues.
Which ones did you notice right away?
What astonished you the most?

Blue

Because blue naturally reduces hunger, employing it on a food-related website may turn off visitors.
Many people believe this is because there aren’t many blue items in regular cuisine.
However, outside of the food industry, blue is one of the most preferred hues among both men and women.
Because so many individuals are instinctively drawn to it, companies often employ it to reassure or encourage trust.

Yellow

Yellow is a happy and joyful colour, yet it is also used for warning signals.
It’s an intense hue that evokes emotion, which creates excitement for your website visitors when used sparingly but rapidly becomes harsh and overbearing when used in big quantities.
Yellow may be an excellent accent colour for drawing attention to a particular call to action.

Green

Green has such strong links with nature and being ecologically friendly that the hue alone may convey an ethical message.
Green is also becoming more popular since it combines the soothing benefits of blue with the invigorating impacts of yellow.
Money and growth are also prevalent links, making this an increasingly popular option across a wide range of sectors.

Orange

Orange is the new black, and red is the new black, but it’s a difficult hue to deal with.
Although it is popular with children, most adults either adore it or despise it.
As a result, implementing it into your adult-targeted website should be done with caution.
Because orange is strongly linked with energy, excitement, enthusiasm, and warmth, it may play an important part in developing your brand’s identity and motivating site visitors to take action.

White

If you’ve ever heard the phrase “white space,” you’re probably aware of how significant the colour white is in web design.
White offers a feeling of independence, giving your site visitors the visual breathing space they need to process the information you present.

But white has a significant disadvantage: it may be unpleasant on the eyes when genuine white (#ffffff) is combined with true black (#000000), and can be seen as cold, stark, or off-putting.
A sensible approach is to use an off-white, such as ivory, which has the same advantages as white but a little warmer, more welcoming tone.

Black

Although black is one of the most popular hues, it should be utilised with caution since it has many contradictory implications.
It’s edgy, but it’s also business; formal, but it’s also classic.
When used sparingly, black may provide a grounding effect, but when used freely, it can quickly overwhelm the whole design.

The good news is that both black and white have a wide range of tones, so employing deeper colours and lighter tints may provide the same benefits with less negatives.

Red

Red elicits powerful emotions, maybe due to its prominence in the colour spectrum.
The colour red is often linked with love, passion, and drama, but it may also represent power, aggressiveness, or even wrath.
As a result, it is advised to take it in tiny dosages.

Because it aggressively encourages action, many web designers believe it is the greatest solution for buttons and other calls to action.
Research does not always back up this assertion, so don’t think it’s your only choice – we discussed our approach to compelling calls to action in full in a recent blog article.

Purple

Purple, like orange, may be controversial; it will likely attract female clients while repelling male ones.
Purple mixes the strength of red with the solidity of blue, contributing to its royal richness.
Purple may also represent mystery, creativity, and wisdom.
It is not suggested for all sectors, but for a few, it may be the best option.

Pink

Pink has strong gender connections and is often used to represent femininity and gentleness.
In lighter tones, it might seem delicate and fragile, like a flower, yet in darker shades, it can appear ecstatic or raucous.
Pink, like red, represents love, but it’s a softer, more personal love than the fiery intensity associated with red.
This suppleness lends itself perfectly to infant and confectionary items.

Brown

Brown is the least popular web design colour.
It is disliked by both men and women, and it may be difficult to mix with other hues.
Its good implications include reliability and sturdiness, but keeping it from seeming drab and gloomy requires a great eye for design.

Blush, a very precise tone of nude pink that verges on beige, has been an increasingly attractive contemporary alternative to both pink and brown in recent years.
Businesses that cater to women, particularly women in their 20s and 30s, often utilise blush as a neutral with more feminine overtones instead of tan or beige.

Step 2: Think about which colours are appropriate for your sector.

While it is unlikely that your company’s purpose is to entirely blend in with the competition, there are certain colours that are only appropriate for specific sectors (and other colours that can send your users running away).

Colors that are often used throughout sectors include:

Blue

Medicine, science, utilities, government, healthcare, recruiting, legal, information technology, dentistry, corporate

Green

 medicine, research, government, recruiting, environmental business, tourism, human resources, and finance.

Black

Construction, corporate, oil, finance, fashion, manufacturing, cosmetics, mining, marketing, and tradesmen are all black.

Grey

is used in automobile, journalism, clothing, and technology.

red

 fashion, beauty, cuisine, dating, video games, retail, automotive, hardware, video streaming

Orange:

beverages, shopping, and fitness

Yellow

automotive, retail, food, technology, and construction.

Pink

medical (paediatrics, OB/GYN), cuisine, cosmetics, and retail.

While these trends should not limit your colour choices for your website, they are trends for a reason.
Chances are, your company’s overall message is comparable to that of your closest rivals, so selecting a hue that is completely out of character for your industry may harm (by conveying the incorrect message to buyers) rather than assist (by making your brand stand out from your competitors).

However, sometimes deviating from industry norms pays dividends.

Step 3: Think about your target market and their preferences.

Step one also includes some information regarding colour preferences between genders, but did you realise that there have been some very extensive research on this subject?

It’s more complicated than “women like purple and guys don’t.”
There is a wealth of information available on gender and colour preferences:

Blue is the most popular hue in the world (it is preferred by 57% of men and 35% of women).

Men choose blue (57%), green (14%), black (9%), and red (7%).
Fewer than 5% of males stated their favourite colour was orange, yellow, brown, grey, or white, while 0% said their favourite colour was purple.

Blue is the most popular colour for women (35%), followed by purple (23%), green (14%), red (9%), and black (6%).
Fewer than 5% of women stated their favourite colour was orange, yellow, brown, grey, or white.

Orange and brown are the least favoured colours in both genders, with 22% of men and 33% of women hating orange and 27% of men and 20% of women disliking brown.

Men favour bright colours, whereas women prefer softer hues.

However, your target demographic might be characterised by factors other than gender.
Color psychology data are also available by age, class, education, and even climate.

Check out these fascinating facts:

• Colors that appeal to young children include red, yellow, blue, orange, green, and purple.
  They also prefer solid colour blocks over patterns.
• Teenagers, unlike their younger siblings, frequently favour black and are more receptive to more graphics and sophisticated hues.
• Most people, in general, prefer modest hues, and their colour choices are fixed in stone.
• Adults over the age of 65 prefer blue, pink, and green over yellow.
  They favour calmer colours over bright, exciting ones, and purple grows increasingly popular among women as they become older.
• Working-class people like vibrant versions of main and secondary colours.
  Meanwhile, affluent individuals like more complex hues, frequently tertiary colours with a wide range of tones.
• The more educated a person is, the more sophisticated their colour selections are.
  People with a higher level of education prefer tertiary colours, whereas those with a lower level of education prefer primary and secondary colours.
• People choose colours that are similar to the colours seen in their environment.
  Others who live in tropical areas like bright, warm colours, while people who live in cooler climes prefer more muted hues.
• White is widely used at weddings and hospitals in Western cultures to signify purity and cleanliness.
  White, on the other hand, represents death and grief in Eastern cultures and is often utilised in funeral rites.

   

You may now create a very comprehensive profile by combining your own colour choices, the emotional meaning connected with colours, the prevalent colours used in your business, and the preferences of your target audience.
This is excellent news for those of you who have been hesitant to blend in with your competition – even though you’re in the same overall sector, the precise demographics of your target market may lead to some separation between your businesses.

Step 4:
Remember that how you blend colours is more important than the colours themselves.

At the end of the day, two websites with the primary colours blue and white might appear and operate very differently.
Hue psychology is more than simply selecting a single colour to represent your business; it entails aspects like as colour schemes, white space, and strategic positioning of certain colours, allowing a broad spectrum of variability even with the same main colour.

Many web designers propose that every website include at least three colours: a backdrop, a base colour, and an accent colour.

Many people also propose the 60-30-10 rule, which states that you should pick three colours and utilise one 60% of the time (as the dominant), another 30% of the time (as a secondary), and the third 10% of the time (the accent).

We usually just utilise one accent colour at Trajectory.
This makes our designs more aesthetically appealing, which keeps visitors’ attention where it belongs: on your carefully placed calls to action.

In terms of calls to action, the way you blend colours may influence how users interact with your site.
Bright colours like orange, green, and red often garner the most clicks, but depending on the colour scheme of your website, a different hue may give greater contrast – an important factor in capturing consumers’ attention.

If you remember back to elementary school and the colour wheel, you may recall that you can create a wide range of emotions by combining various hues (if you don’t, check out Adobe’s free colour wheel palette generator for a fast reminder).

Even once you’ve chosen your foundation, you’ll have practically limitless colour scheme options.

When we add in elements like the quantity of white space and the tints, hues, tones, and shadows, one website utilising red, white, and black suddenly appears radically different from another using the same colour scheme.And that’s before we even get into the design of the site!

Several last thoughts

It’s evident that colour psychology is more than just leaning toward hues you enjoy.
Even utilising colour psychology to better understand your target clients might help you sell to them in the future.

If you’re feeling overwhelmed by all of your choices, keep the following ideas in mind:

To begin, keep in mind that colour perception is subjective.
While there are some greater message patterns in how individuals see colour, so much of it is influenced by personal experiences.
Just because statistics suggest to one set of colours for your target market does not imply it is the best option.

And even if you already have a logo with a set of colours that you want to remain with, there are measures you can do to leverage colour psychology to your benefit without completely rewriting your brand.
Simply changing the call to action and the amount of white space on your website may make a significant effect.

Finally, it is not only determined by the colours you choose.
While various colours have distinct connotations and different demographics have varied preferences, the most crucial issue is how a user sees the colour in relation to your brand.
Your colour choice may elicit feelings unrelated to your brand, which may be just as off-putting to clients as their least liked hues.

Of all, there is always place for intuition – even in business.
Listen to your instincts if all of your research leads you to select a colour that seems completely inappropriate for your business.

You may be shocked at how observant your consumers are, and when you pick colours, branding, and methods that you can stand behind, your customers will notice.

Do you still have doubts concerning the colour scheme of your website?
Please contact us and tell us about your difficulties.

The Advantages of Pay Monthly Websites

Web Video London, unlike many other companies or website designers, provides a pay-per-month website solution with no upfront expenses. This is referred to as ‘Website as a Service.’
If you’re thinking about investing in a new website or aren’t totally satisfied with your existing one, a pay monthly model could be right for you.

Here are some of the main advantages.

1. There are no out-of-pocket expenses.

Regardless of the style you pick, a website should be seen as an investment. After all, it is your storefront to the rest of the globe.
A pay monthly plan is a suitable alternative to the usual approach, in which a web designer or agency quotes an upfront fee for designing and creating your site. This may free up significant cashflow, which is particularly crucial if you are a new firm just getting started.
You can simply plan and remain within your budgets when everything is bundled up in a monthly cost, comparable to a mobile phone contract where you receive the phone, calls, messages, and data.

2. Consistent service

A primary advantage of a pay monthly option is that it assures continuous service.
Unfortunately, many businesses fall into the trap of paying ahead for a website and then negotiating a fee for assistance when they face a problem or need to update their site. A pay monthly service model implies that it is in your website hosting company’s best interests to give continuous assistance and advise so that you do not contemplate leaving.
It places the emphasis on the service rather than the ‘product.’

3. Ongoing assistance

Support is an essential component of every web hosting service.
What happens if your website fails?
What safeguards do you have against cyber hackers?
How do you back up your website?
How far back would you have to go to restore an outdated version of your website?
These are all critical factors. When you invest in a pay monthly website, you should expect continuing support as part of the deal.
When you select a web hosting provider with exceptional assistance, you not only gain their experience, but you also get piece of mind.

4. Better exposure and ranking

Some organisations make the mistake of investing a lot of money in a brand new website and expecting it to operate from day one.
Unfortunately, many web designers are just concerned with the appearance and feel of the website they create, and after the site has been given over and paid for, they are not incentivized to help it attract a wider audience.
Ongoing Search Engine Optimization (SEO) is a long-term investment, but there are several basic characteristics that should be addressed when developing a new website and may make a significant impact in online exposure.
How is the site organised?
How do you make it simple for a user to go to the sites they wish to view?
How do you let Google and other search engines know what your pages are about so that they can match your pages with people’s searches?

Another important factor in enhancing your rankings is to periodically update your site with new information, such as blogs, videos, case studies, and testimonials.
If you locate a web-design business that provides a monthly payment option, make sure they provide a simple means for you to update your site, or better yet, find an agency that will do it for you as part of the monthly service.

5. Stay up to date on the newest trends and patterns

Keeping your website fresh, lively, and on-trend is a smart idea.
Your website, like a high-street fashion shop that changes its window on a frequent basis to attract new visitors, should stay up with the newest trends in order to attract the clients that you desire.
So, if you subscribe to a monthly service provider, make sure they enable you to entirely reload your site from time to time.

6. Allow yourself additional time to concentrate on your company.

When you own a company, your to-do list is never quite empty.
You might always be doing anything else.
This is one of the primary reasons why websites are ignored.
They are never at the top of the priority list.
Pay monthly website service companies may allow you to update your website on a frequent basis.
Rather of needing to learn to code or comprehend content management systems, your supplier may just offer to do it as part of the deal.
This will save you time and allow you to concentrate on other elements of your company that are more vital.

Can we help you?

Web Video London provides a premier pay-per-month website service.
We will design and create your site in collaboration with you for one easy monthly cost.
We will host your site safely in a UK data centre and keep frequent backups.
We will schedule a call with one of our SEO professionals to provide you with guidance on how to maximise your initial SEO.
We will enable you to make six updates to your site each month, and after two years, you will be entitled to a full site refresh, with no upfront charges and no long-term obligations.

Monthly fee websites vs one-time fee websites

Almost every company has a website nowadays. Those who don’t risk losing new customers and falling behind their competition. If you need a website for your company, you have two options: invest in a custom-built site or utilise a template from a pay-monthly service.

Subscription services are a common method of payment for software and services such as Microsoft Office and mobile phone contracts.

This article compares the two alternatives for creating a website for your company.

How do web development services operate?

Creating a custom website may be a costly endeavour that requires an investment of time and money. You must collaborate with an agency or web designer to construct the website. Using a template hosted on a site such as WordPress is the cheapest choice, but if you require something really unique, it may need to be built by an expert.

 In addition to design and development fees, you will incur hosting and management expenses.

The prices might be significant, but if everything goes according to plan, you will have a website that is tailored to your company and is completely unique.

Subscription based websites

Typically, subscription-based websites use a restricted number of themes. These templates might seem expert and function perfectly. Typically, you may add any required features, such as online ordering.

You will still need a web designer, but using the templates is quite simple.
It is feasible to construct and publish a website in a few hours if you are computer-savvy and know what you want to accomplish. In addition, the templates and websites are checked for compatibility with various platforms, such as mobile phones, tablets, and laptops. Due of the monthly direct debit option, subscription websites are advantageous for company.

The continuous connection should include customer assistance to assist you in managing the hosting, performance, and ongoing security of your website.

What are you purchasing?

When constructing a custom website, you will need to discuss your needs with the designer or design firm. The agreement should include website design, development, and testing.
Additionally, you will need a domain registration, hosting, and continuous administrative assistance.
Costs might soon accumulate. Depending on the service plan you choose, the degree of service you get from a subscription-based provider will vary.

All packages will include a design template, a domain name, a hosting plan, an email address, and a certain degree of continuous support. Access to extra capabilities, such as online merchant software, might be included in pricier, more complete packages.

Additionally, you may gain access to a greater server storage capacity, more email addresses, and quicker assistance.When deciding whether to do it alone or hire a subscription-based website builder, consider the following five factors.

1) Aesthetics, feel, and utility

If you utilise a subscription service, you must use one of their accessible templates.
There are literally hundreds to pick from, and many of them are customizable, but there are constraints.

The majority of companies and organisations should have minimal difficulty locating a suitable template, but if you have precise and special needs, you may be better off creating your own site.

It’s not just about how the site appears, but also how it functions. Template sites have limited functionality, and it might be difficult (or impossible) to link them with other applications, such as databases, ecommerce systems, and CRMs.

However, a good solution is to opt for WordPress. Word press is supported by thousands of companies offering third-party plug-ins and Paige builders. This gives you the advantage of being able to customise your website at a very low cost. Additionally WordPress is optimised for integration with some of the worlds most popular e-commerce plug-ins. This will enable you to seamlessly integrate a online shop offering products or services.

2)Simple editing

Even if you have very little technical experience, you may sometimes need to make a little adjustment to your website. When selecting a website provider, you should get a demonstration of the editing software.

Small modifications to your website, such as adding pages, uploading brochures or menus, and revising business hours and pricing, should be quick and uncomplicated.

The majority of custom-made websites are built on an editable platform such as WordPress.
You must update the programme and any plug-ins to ensure that you have the most recent versions.

Builders of subscription websites utilise their own custom-built platforms, but they should all function similarly and be easy to change.
Before picking a platform, you may often enjoy a free trial period; thus, we propose that you test out many platforms to choose which you like.

3)Secure web hosting

Choose a business that can back up your website and customer data to data centres in the United Kingdom. This will guarantee that your website is secure, quick to load, and compliant with the most recent data protection requirements. Additionally, a Google-friendly SSL certificate should be supplied by default.

It demonstrates that your website conforms with security requirements, assures users that they may use your site with trust, and improves your search engine rankings, since Google favours SSL-secured websites.

4) complete ownership

The chance that they would lose access to their website if they cancel their membership is one factor that occasionally deters company owners from selecting a “pay monthly” website.
Before proceeding, check with your service provider what would occur if you terminated your contract.

Idealistically, they should be able to supply you with a “static” version of your website that may be modified by your next collaborator.

If you are designing your own website, you should have full access to all components.
However, migrating whole websites and hosting may be difficult and needs expert assistance and a great deal of patience.

5) Assistance and guidance

The website development process is just the beginning.
You will inevitably need assistance at some point, so pick carefully.

Most website providers provide some amount of customer care, but you should verify that it matches your needs.
Many subscription-based companies only provide online assistance through email or chatbots, so it is doubtful that you will be able to talk with a real person after your website becomes live.

Look for UK-based contact centres or service providers with local-rate or toll-free helpdesk numbers, and verify that you’ll be interacting with a team member with specialist expertise, as opposed to a hired receptionist.

If you are constructing your own website but lack an in-house IT team, you might consider hiring a local expert who is familiar with you and your company.

Even in this digital era, there is frequently no alternative for a face-to-face encounter in your home or place of business.
It is particularly useful when you are beginning to sketch your thoughts or when you need someone to demonstrate how everything works.

Making a decision

If you can afford a hefty upfront cost, are technologically savvy, and have enough time (or a dedicated digital employee), you may decide to accept possession of a finished website and manage it “in-house.”
Then, you will only pay for large-scale alterations and larger repairs that you cannot do yourself.

However, it is important to note that a website is never really “completed.”
Search engines are continuously modifying their algorithm use and refining their security criteria.
Connecting various applications and social media platforms can necessitate periodic adjustments.

This implies that websites must also adapt and evolve in order to continue functioning effectively, appearing nice, being safe, and offering the greatest potential display for your organisation.

A subscription service might be suitable if you need flexibility, continuing assistance, and the opportunity to spread the payment out over time.
Your website may not be entirely customised for your company, but it should look great and perform well across all devices with minimal input and effort.

7 Rules for Choosing the Color Scheme for a Website

When people visit your site, the first thing they notice is the colours, and your colour scheme has a big effect on both style and consistency.
Find out how to choose the right colour palette and work it into your site’s design system.

Experienced designers from all kinds of backgrounds will tell you that colour schemes require a lot of thought and planning during the web design process.
Because this topic is so broad, there are a lot of best practises to learn in order to make the best colour scheme.
After we know how important colour schemes are in website design, we’ll be able to make better decisions about design in the future and do better in our jobs as web designers.

When it comes to branding, colour schemes are almost always an important part of a brand’s design system or style guide, which is a set of rules that defines a brand’s personality, brand messaging, brand imagery, and content assets.
We all know that branding is one of the most important parts of making a website.
So, a clear, well-thought-out colour palette will help us solidify our brand identity, making our websites and their content look polished and professional.

There are many best practises and “rules” that web designers should follow to make the most of their web design skills and show how well-known and skilled they are as web designers.
It’s time to learn how important website colour schemes are and what rules you can follow to make yours the best.

What is a colour scheme for a website?

A colour scheme for a website is the group of colours that a designer chooses for the site.
Color schemes can have as few or as many colours as the designer wants. They are also called colour palettes.
On the website, each colour can be used for a number of different parts. This means that the same colour can be used for different kinds of parts.

Color palettes are usually made up of two groups of colours: primary and secondary.
The primary colours are usually the ones that stand out the most on a website, like the colours of the background, logo, menu, etc., while the secondary colours are often used as accent colours, among other things.
Most of the time, you’ll also see that a colour palette has different shades of the same colour. This gives the design of a website a varied but consistent feel.

Consistency is one of the most important things to think about when making a colour scheme for your website.
Because brand personality is so important to a successful website and business, having a consistent colour palette helps to solidify your brand identity. This is because when you use the same colours and styles over and over again, your audience will start to think of your brand when they see those colours and styles.

Why the colours of a website are important

1. They show what you look like.

Your important choice of colour scheme becomes your visual identity. It’s how your visitors and potential customers will remember your brand, which is called brand recognition.
This kind of visual identity turns into a way for you and your target audience to talk to each other, since different user personas will be drawn to different colour palettes.
Color schemes also show what your brand is all about, which is why they have such a big impact on how you feel as a user.

2. They give a first impression

As people who make websites, we know that when we design (and re-design) them, we often think, even if it’s in the back of our minds, “What kind of first impression will this design make on my visitor?”
One of the most important things about website colour schemes is making a good first impression.
This is true to the point that 94% of people who took part in a survey in 2018 said that the design of a website affects their first impressions of it.

3. They help people feel connected

Lastly, different colour palettes make people feel and think about things in different ways, even if they don’t realise it at first.
Depending on how you want to talk to your audience and visitors, the colours you choose will have a big impact on the way your “conversation” flows and how you sound.
The subject of colour psychology is its own world, which we will talk about soon.

7 Rules for Picking a Color Scheme for a Website

1. Get to know the colour wheel.

The first thing you need to know about colour theory is how the colour wheel is divided into three groups: primary, secondary, and tertiary.
The red, blue, and yellow primary colours are the base colours of the colour wheel, and all the other colours come from these three.
Then, there are the secondary colours.
When you mix any of the three primary colours, which are orange, green, and purple, you get secondary colours.
The last group of colours is the tertiary colours, which are also called “middle colours.”
When you mix a primary colour with a secondary colour, you get one of these.
Red-orange, yellow-green, and blue-purple are all examples of these.

Understanding how colours work together doesn’t end here.
But now that we know how colours are made, we can talk about how they “interact,” or work with each other, and how we can put together our own colour schemes.

Even though the relationships between colours on the colour wheel fall into clear “categories,” there are many different ways that these colours can be put together, which is where colour combination types come in.

2. Know the Different Types of Color Combinations

Each colour has its own character and meaning, and the same is true of the relationships between them.
Depending on how the “personalities” of the colours mix, you often send a certain message or idea to your website visitor when you choose a colour combination.

For example, if you choose a colour scheme with red and blue, which are complementary colours, red, which stands for urgency and strength, and blue, which stands for peace and loyalty, you’ll end up with a strong, stable, and loyal atmosphere.

If, on the other hand, you choose two or more colours that go well together instead of ones that clash, you create a totally different vibe.
As a web designer, it’s up to you to decide which colour combination works best for your site.

Colors That Look the Same: Side by Side

Similar colour schemes are made up of three colours that are right next to each other on a 12-spoke colour wheel.
When trying to make a website that looks both modern and classy, web designers often use colour palettes with similar colours.
For example, a similar colour scheme with red, red-orange, and light orange will draw attention to how well the red and light orange go together.

Colors that go well together: Opposites attract

Red and green, blue and yellow, blue and orange, and red and blue are all examples of colours that go well together.
What these pairs have in common is that they are two opposites of each other. You can find them by looking at the colour wheel and finding the two colours that are directly opposite each other.
In web design, primary colour combinations are important because they make one colour, especially accent colours, stand out. This is because the colours are so different from each other.

When making a website, it’s important to use complementary colours for things like buttons and navigation menus.
If you want people to notice a button and click on it, use a complementary colour scheme for the text and background. This will make it much more likely that people will notice it because the text and background are so different from each other.

In the same way, the text on a button will be much easier to read if its font colour is different from its background colour.
This can often lead to more clicks and sales, and the same is true for navigation menus and menu items.

Evenly Spaced Triadic Colors:

A triadic colour scheme is any three colours that are 120 degrees apart on the colour wheel. It is thought to be the most basic type of colour scheme.
Triadic schemes can be thought of as the most flexible of the three types of combinations because there are many ways to measure 120 degrees.
Different from analogous colours, which can only be three colours that are somewhat similar, or complementary colours, which can only be colours that are different from each other.
Triadic colour schemes can be thought of as a mix of the two, since they can use both analogous and complementary colours. This gives you even more room to be creative.
As you can see, there are a lot of different ways a web designer can put colours together.

3. Take into account colour psychology

The whole field of colour psychology is based on the idea that different colours make people feel and act in different ways.
If you’ve never heard of colour psychology before, you’re in for a real intellectual treat.

Color psychology says that choosing your website’s colour scheme based on the emotional experience you want to give your users will not only affect the personality of your brand, but it will also make visitors act in certain ways based on the mood you create.

Once we know what each colour means, it’s easy to choose the best colour palette for our website.
For example, if you’re making a website for your spa business, it makes sense to use colours that represent nature and healing, like green, and maybe blue, which stands for peace and trust.

Because the colour wheel has so many colour palette options, using colour psychology as a guide when choosing your colour scheme can help you make better design decisions and narrow down your theme and style in a way that fits your business and industry.

To find out more about the psychology of colours check out our blog on psychology here.

4. Think about the visual hierarchy

As people who make websites, it makes sense for us to pay attention to visual hierarchy.
Last year, “6 Rules of Visual Hierarchy That Will Help You Design Better” was written on the Shutterstock blog.
They explain that these rules are based on the main goal of putting design elements in order of importance. This “guides the viewer through the design and makes sure the message is clear and concise,” they say.

The first and most important of Shutterstock’s six rules has to do with a website’s colour scheme. This rule is called “Make a Focal Point with Color.”
From this, we can see that your colour palette is one of the most important design choices to think about when you’re thinking about the visual hierarchy of your website.
This is true no matter what colours you choose for your text, buttons, backgrounds, etc.

This way of thinking says that when you have a hero text and a description below it, the colour of the font and the colour of the background are both very important.
In the image above, for example, the heading and subheading are much easier to spot because they are each a different colour.
So, the “more important” text is in a darker colour, and the “less important” text is in a lighter colour that stands out.
The eye goes to the h1 before the subheading because the h1 is more noticeable, and it’s easy to see each in its own way.
In the second image, both pieces of text are the same colour, so the eye sees them as one unit and takes longer to figure out that they are two separate things.

The design principle that colour palettes set the order of visual elements applies to almost every part of a website that you can see.
This is true not only for the text colours we talked about, but also for the colours of the background and the buttons.
Most of the time, the best way to make a button stand out and show how important it is is to choose a button colour that will get people’s attention and lead to a higher clickthrough rate.

With the online CSS code generators, you can make the styles for border-radius, fonts, transforms, backgrounds, box and text shadows.

5. Pay attention to call-to-actions, especially clickable colours

It’s not all about how you look.
This means that, yes, a colour palette that looks good is one of the most important parts of good web design.
Still, it’s just as important to think about how your colour palette affects your users’ experience.
When you want people to do something specific when they look at your website, the colours you choose can be a very important factor.

The above example from IC Creative shows what happens when you put a brightly coloured button on top of a dark background overlay.
The black overlay makes the white text and bright orange button stand out without making them clash with the photo in the background.
At the same time, the overlay’s transparency lets you see some of the people in the background of the image.

This shows that a powerful colour scheme is made up of two or more colours that are very different from each other, like black and bright orange.
You could also choose different shades of the same colour and apply them to a group of elements. This can show that the elements are related, but some are more “important” than others.

6. Think about how responsive your design is

Every web designer should know by now how important it is to have a design that works on any device.
But what may not be so obvious about how to make your website responsive is that it’s not just about how big and how it’s laid out.
Color palettes are also a big part of how a website will look on a mobile device.

In fact, if you make your colour palette with mobile responsiveness in mind, it will often make your design process much easier.
So, you can be sure that your text elements are easy to read no matter what size the screen is, and that your icons and buttons are just as easy to see on mobile as they are on desktop.

Because mobile screens are so much smaller than desktop screens, you may find that you need less colours for mobile than you do for desktop.
If there are too many colours on the smaller interface, it might look too busy, but with more space on the desktop, you can use more colours without making the interface look too busy.

Here, Slack’s website is a great example of how to choose a primary colour for a colour palette based on how it looks on different devices.
Their choice of a bright purple colour draws attention and is easy to see on any screen.
It’s loud enough to be fun and exciting on a small (mobile) screen, but dark enough that it won’t be “too much” on a desktop.

Adding different shades of the same colour to your colour scheme is another way to make sure your mobile UI doesn’t have too many colours but still has visual hierarchy and stands out.
The colour shades are close enough to each other that the mobile interface will look clean and put together, but they are different enough to keep your website interactive and interesting.

7. Embrace Neutral Colors 

Neutral colours are necessary for any good colour scheme, even though they aren’t as exciting.
Even if you only use them for text, neutral colours should be part of every professional colour palette.
No matter how beautiful colours that aren’t neutral are, website visitors will need a “break” from visual stimulation at some point, especially when trying to process qualitative information through text.

In the example above, dang’s website has a rich colour scheme with orange, green, and brown, but it still needs to use white.
Using white makes their “buy now” and other “calls to action” stand out, makes their navigation icon and menu look clean and clear, and makes their logo stand out among the dark, detailed images.

Keeping to the Rules

Now that we know what website colour schemes are and why they are an important part of every web designer’s process, it’s time to check our own sites to see if we’ve followed the rules.
As we said at the beginning of the post, consistency is one of the most important rules to follow when making a website’s colour scheme.

In order to attain that consistency, there are many principles, as we mentioned, to keep in mind.
This includes, among other things, knowing how to use the colour wheel, trying out different colour combinations, thinking about colour psychology, putting visual hierarchy, actionability, and responsiveness at the top of the list, and using neutral colours.
When you use a beautiful colour palette throughout a website in a smart way, visitors will not only enjoy using your site in the moment, but they will also remember it for a long time.