What exactly is the Google Keyword Planner?

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What exactly is the Google Keyword Planner? 

Keywords are phrases or words that are used to match your adverts to search keywords. If you employ well-chosen keywords and phrases in your pay-per-click (PPC) ad, it will be seen by a large number of individuals.

How to identify keywords

If you don’t know where to look for keywords on your page, this is the website for you. Keywords that are well-chosen may help you attract new customers and increase click-through rates. When you’re looking for keywords to employ in your marketing campaign, Keyword Planner can help you come up with a list of good options. 

The Google Ads Keyword Planner is used for the following purposes:

* Finding new search keywords

* Seeing typical monthly search volumes for keywords

* Calculating expenses

* Creating new search ad campaigns 

What is Keyword Planner and how do I utilise it? 

The Google Keyword Planner is a completely free service. To use the Google Keyword Planner, you must have a Google Ads account. If you don’t already have an Adwords account, you can get one up in minutes. 

Keyword Planner has two separate tools:

* Discover New Keywords

* Get Search Volume and Forecasts 

The Google Keyword Planner has a number of useful tools. Within the GKP, there are two major tools. To begin, look for new keywords. It aids in the discovery of new keywords.

where to begin?

You begin with keywords, which should be descriptive of your company, such as “hairdresser” or “bakery.” You may also use more than one keyword. 

If you have a lengthy list of keywords and merely want to regulate the search volume, the Get search volume and predictions for your keywords tool is for you. To put it another way, this tool will not assist you in coming up with fresh keyword ideas. It’s time to narrow down the keyword list to the keywords that work best for you. Filtering will be used to reduce the keyword list to a tiny term list of the most important terms. The Keyword Results Page may be found using the two tools listed above.

Targeting choices 

Locations, Language, Search networks, and Date range are the four targeting choices at the top of the page. Keyword text, exclude keywords, exclude adult concepts, average monthly searches, competition, Ad impression share, and top of page bid are among the filtering options offered. 

For https://ads.google.com/home/resources/using-google-ads-keyword-planner/, see Google Ads’ instructions.